Fulham FC partnership with Brother

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The original equipment manufacturer Brother has decided to bond a closer brother-type relationship with Fulham FC. By sponsoring the oldest premiership football team for the up-coming 2013-2014 season, Brother will be able to take advantage and advertise their brand in and around the stylish Craven Cottage stadium. This is a smart move by the OEM as there’s shortage of interest in UK when it comes to football.

Partnership Pros

Brother will be able to apply their latest technology developments to analyse player performance, help Fulham’s charity and of course ensure that every single office printer has the highest quality Brother toner cartridges.

Berbatov – OEM Parnerships in Man Utd and Fulham

Current Fulham player and former Manchester United player, Dimitar Berbatov, knows best how football clubs benefit from partnering with OEM’s. Man United are still in a strong relationship with another printer cartridge consumables brand Epson.

Fulham will be delighted with this deal as it’s great to have technical engineering giants like Brother on your side. They are less likely to experience any light failures at Craven Cottage too.

The Brother Managing Director Phil Jones said:

“We’re delighted to announce this sponsorship at and exciting time for both Brother UK and Fulham FC. partnership was always the key word for us going into relationship and we’ve been extremely impressed at how eager the club has been to explore opportunities for integrating Brother products across its business. It promises to be a really exciting season both on and off the pitch.”

The Fulham Football Club CEO Alistair Mackintosh said:

“Brother UK by its own admission is a company dedicated to continuous improvement throughout every aspect of its operation. A principle which we feel epitomises our actions both on and off the pitch. We are delighted that they have decided to partner with us and look forward to their involvement in everything from the products we use around the training ground and Craven Cottage to the resources used as part of our educational remit within the local community.”

Although the initial contract is only for 1 year, it suits both parties and it’ll probably be extended. Brother UK has a chance to get more publicity while Fulham football club will enjoy technological innovations OEM’s offer.

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Author: Donatas Ivaskevicius