6% Increase In UK Printer Sales From Last Year

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What?

Context – a market research group have released figures which show printer sales within the UK are up 6% from the third quarter of last year. Growth increased mainly within the all-in-one inkjet market with an increase of 9.5% in sales standing out from the rest of the UK figures. Furthermore, this could partly be explained by the new line of inkjet printers designed to take on the role of laser printers with improved cost-efficiency. Released this year by manufacturers like HP and Epson, their marketing was targeted at educating customers about the improved cost-efficiency and performance of these machines when compared to that of their laser counterparts. The ink cartridges for these machines also feature toner like page yields and have a much lower unit cost.

European Sales Down

The increase in UK printer sales was in stark contrast to that of its European counterparts which mostly reported negative growth, most notably in Greece with a massive -35.1% and Spain at -6.1%. Only Germany reported an increase in sales which were a measly 1%.

Market Leaders

44% of all inkjet and laser printers sales in Europe were made by the market leader HP. The second largest figure came from Canon at 21.4% who were up an impressive 19.1% from the previous year. HP have flooded the market with low cost ink cartridges tailored for SOHO printing (small office home office). Canon have also introduced their new line of ink cartridges which give lab quality results.

Increased Sales Outside Of Europe

Central Asia saw huge increases in the amount of laser multifunction printers bought. So did the Middle East which saw an increase in demand for copier based multi-function devices. Africa also saw an increase of sales in both inkjet and laser printer sales. Users outside of Europe will be frustrated. Why? Cartridges bought within Europe won’t work on any printer outside of Europe. This is due to the five different coding zones which prohibit printer cartridges working in different continents.