Battle: Original vs Compatible

Matrix of the Problem

Original Equipment Manufacturers (OEM) such as Canon, HP, Brother and Epson etc – take years to design, develop new technology and manufacture their printers. Apparently, it takes up so much of their resources, that by the time the printers fully develop and are ready for selling to the consumers – the OEM companies are in a loss. The only way for the OEM to get their investment back and make profit, is to sell ink and toner cartridges at higher prices and try to prevent the public from buying the compatible ink and toner cartridges, although the latter is unnecessary. It’s a difficult battle for many companies, big or small. What does the competition look like today, and what tactics are used? Let’s get started and get into the details of every battle constantly fought by huge companies.

Dirty Tactics

One of the latest moves by HP in the battle of original vs compatible ink and toner cartridges, is to install new software drivers on to your computer after you bought HP inkjet printer. Once it is time for you to get your replacement inks, you decide to go for the cheaper compatible HP ink cartridges. Your cartridges arrive swiftly and It is all fine, but after you inserted the compatible ink cartridges into the printer, the software installed by the HP confronts you with the following messages:

“Counterfeit or Used Cartridges Installed”

Warning

  • Your printer warranty does not cover repairs or service due to use of non-original ink cartridges
  • Information about ink levels will not be available
  • This is not a genuine ink cartridge to continue click OK, to cancel the print job click Cancel (no OK button provided)

The false information displayed such as “counterfeit ink cartridge installed” can really put the consumer off and make them feel as if they are doing something wrong. The Remanufacture Industry invested time to develop compatible ink and toner cartridges and OEM such as HP bombard the consumers with unnecessary information, in some cases causing the consumers to send the 100% fine compatible ink cartridge back where they bought it from.

Original or Compatible Ink Cartridge for me?

When I first got into the printing industry, I was not aware of compatible/remanufactured/aftermarket ink and toner cartridges. The consumer awareness is a vital part that determines, what we purchase and who we sponsor. While multi-million companies base their success on profit, sometimes the consumer is lost in the middle of all the “palava” but facts remain facts regardless of the OEM companies trying to tell you otherwise. Advantages of purchasing the compatible ink cartridges instead of originals are huge and undeniable. By purchasing the compatible inks you save bundles of cash on your printing costs, while the effect on printing quality is only slight, you also contribute to a cleaner planet.

Mark Twain, American Humorist, Writer and Lecturer once said “A lie can travel halfway around the world while the truth is still putting on its shoes”. I hope Ink’N’TonerUK helped you to put on your “wise printing shoes” to determine what ink and toner cartridges are best for you.

Need Ink or Toner – Think InkNTonerUK

Author: Donatas Ivaskevicius